Gary Herman Design
ADVERTISING /// HALF-PAGE PRINT ADS
CLIENT: Brillo
ASSIGNMENT: With decreased marketshare due to increased competition,
Brillo was tasked with reaching consumers in an era dominated by non-stick
cookware. With Brillo being perceived as old technology, the core message
needed reinforce brand heritage while touting massive cleaning power.
ADVERTISING /// HALF-PAGE PRINT ADS
CLIENT: Brillo
ASSIGNMENT: With decreased marketshare due to increased competition,
Brillo was tasked with reaching consumers in an era dominated by non-stick
cookware. With Brillo being perceived as old technology, the core message
needed reinforce brand heritage while touting massive cleaning power.
ADVERTISING /// SPREAD PRINT ADS
CLIENT: SKOAL Edge
ASSIGNMENT: Skoal dippers or the "Brotherhood" as it is affectionately known,
is a tightly knit group of loyalists known for having strong opinions about the brand.
So rather than making assumptions about what they prefer in terms of flavor,
we went straight to the source. We heard them loud and clear. Literally.
ADVERTISING /// SPREAD PRINT ADS
CLIENT: SKOAL Edge
ASSIGNMENT: Skoal dippers or the "Brotherhood" as it is affectionately known,
is a tightly knit group of loyalists known for having strong opinions about the brand.
So rather than making assumptions about what they prefer in terms of flavor,
we went straight to the source. We heard them loud and clear. Literally.
ADVERTISING /// SPREAD ADS
CLIENT: Safilo
ASSIGNMENT: Safilo was asked to create a series of ads based on 3 core
principles that date back to the original founder Guglielmo Tabacchi,
This non-typical black & white approach was a standout amongst exclusively
4-color ads featuring only eyewear.
ADVERTISING /// SPREAD ADS
CLIENT: Safilo
ASSIGNMENT: Safilo was asked to create a series of ads based on 3 core
principles that date back to the original founder Guglielmo Tabacchi,
This non-typical black & white approach was a standout amongst exclusively
4-color ads featuring only eyewear.
ADVERTISING /// SPREAD ADS
CLIENT: Safilo
ASSIGNMENT: Safilo was asked to create a series of ads based on 3 core
principles that date back to the original founder Guglielmo Tabacchi,
This non-typical black & white approach was a standout amongst exclusively
4-color ads featuring only eyewear.
ADVERTISING /// FULL PAGE PRINT ADS
CLIENT: Lever2000
ASSIGNMENT: Calling out the competition directly, Lever 2000
proved through blind studies that it scored significantly higher
in terms of skin feel. Human interaction as demonstrated through
touch served as the focal point of the campaign.
ADVERTISING /// FULL PAGE PRINT ADS
CLIENT: Lever2000
ASSIGNMENT: Calling out the competition directly, Lever 2000
proved through blind studies that it scored significantly higher
in terms of skin feel. Human interaction as demonstrated through
touch served as the focal point of the campaign.
ADVERTISING /// FULL PAGE PRINT ADS
CLIENT: SpinBrush
ASSIGNMENT: In order to demonstrate that SpinBrush is clinically
proven to remove up to 70% more plaque in hard-to-reach places vs.
a manual toothbrush, a comparison was drawn between old and new,
just in time for that New Year's resolution.
ADVERTISING /// FULL PAGE PRINT ADS
CLIENT: Smithwick's
ASSIGNMENT: Smithwick's is Ireland's best selling ale unbeknownst
to much of the American market. Part education and part illusion,
we set out to make it clear that the best part of Smithwick's is
what comes straight out of the glassware.
ADVERTISING /// FULL PAGE PRINT ADS
CLIENT: Smithwick's
ASSIGNMENT: Smithwick's is Ireland's best selling ale unbeknownst
to much of the American market. Part education and part illusion,
we set out to make it clear that the best part of Smithwick's is
what comes straight out of the glassware.
ADVERTISING /// FULL PAGE PRINT ADS
CLIENT: Santi Wines
ASSIGNMENT: In a category often crowded with pretense,
the challenge was to depict Santi as an everyday wine that pays
homage to its Italian roots, while cultivating life's most cherished
occasions for the dreamer in all of us.
ADVERTISING /// SPREAD ADS
CLIENT: CHASE and United Airlines
ASSIGNMENT: Demonstrate the benefits of the
Mileage Rewards Program offered through a Chase/United
Partnership. In this case, the end benefit is spending time
with loved ones.
